./Guerrilla Marketing./

Vel Expo, the Swiss leading convention entirely dedicated to Sustainable mobility - Sustainable transportation, reached out to us to promote their event in a more creative way. To achieve this, I conceptualised a unique gadget that would embody the concept of clean energy. The key requirement was for it to be portable and useful beyond the conference itself.

The chosen gadget was a light-bulb-shaped keychain. We strategically placed hundreds of these keychains on plant pots and beneath trees in the city's beautiful park and lakeside walk. The idea was to create the impression that energy was being generated by the plants and nature more generally.

Each keychain featured a tag, reminiscent of plant purchase tags, which conveniently displayed event information. The second phase involved targeting a bustling area where our trained staff distributed the keychains to passers-by, inviting them to attend the event.

The response was phenomenal. Children were mesmerised by the illuminated bulbs, and parents expressed delight in receiving a practical and useful gadget.

The demand was overwhelming, resulting in us running out of keychains in no time.

I am proud to have led this project from ideation to production, overseeing the entire distribution process and compiling a comprehensive report for the client. This experience reinforced my belief in the power of creativity, strategic thinking, and flawless execution to capture audiences' attention and drive successful campaigns.

For Orange TM, the renowned international telecommunications company, I had the privilege of develop various captivating ambient campaigns, particularly focusing on their data roaming offering, "ORANGE: WITHOUT BOUNDARIES." One of the highlights was a series of innovative guerrilla marketing actions strategically executed in border areas between Switzerland and Italy, targeting frequent cross-border travellers such as frontaliers.

Additionally, I led the "ORANGE: USE ONLY WHAT YOU NEED" concept campaign tailored specifically for Swiss nationals. Additionally I was heavily involved in the organisation and delivery of successful flash mobs in Lausanne and Zurich for the company's SPLASH campaign.

I had the privilege of leading the creative concept for the launch of the new A-Class model for the German-speaking Swiss region. Collaborating closely with dedicated account managers, producers, and a team of talented creatives based at the headquarters office in Milan, we embarked on a series of captivating activities to create a buzz and engage the target audience.

Our approach encompassed a range of initiatives, including street photographic exhibitions, augmented reality, wall projections, and more. Led promo cards and lenticular printing courtesy notes strategically placed, served as eye-catching reminders to the target audience of the new A-Class model.

To further enhance the launch, I proposed indoor shows with 3D rendering in exclusive private venues, creating an intimate and memorable environment for prospective buyers.

I had also the opportunity to collaborate with Lati, the leading dairy company in Tessin and one of the largest food groups in the region, on their rebranding campaign. One of the key aspects of the campaign was the redesign of a diverse range of packaging. I developed innovative and visually appealing packaging solutions that effectively conveyed the brand's values and appealed to the target audience. These refreshed designs not only revitalized the brand's visual identity but also played a crucial role in enhancing the overall customer experience. In addition to packaging redesign, wI explored various avenues to improve customer acquisition and retention. I had the opportunity to propose exciting initiatives such as reward cards and collectibles, which aimed to create a sense of loyalty and engagement among customers. Furthermore, I developed proposals of ambient advertising actions, leveraging creative and strategically placed advertisements to capture the attention of potential customers in unique and unexpected ways.

During my time at TCommunication Swiss, I have also had the chance to with other prestigious clients, including Camel (part of Japan Tobacco International), where I developed guerrilla marketing actions and gadgets production to promote their new “Click to Activate” filter technology and with Damiani, the esteemed Italian luxury jewellery corporate group, in leading the creative concept for the launch of their new diamond collection.