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    Alessandro Boaretto

    Visual communication and design lead

./About me./


A visual communication and design leader who turns complex ideas, information and organisational needs into clear brands, digital experiences, content systems and engaging stories, with experience working in fast-paced environments across Italy, Switzerland, and, for the past decade, the UK. 

It is my belief that leaders should have hands-on experience with product development as this allows for better management of workloads, production, costs, and expectations. That is why, in addition to a deep knowledge in graphic (both print and digital) and web design, I have been developing video production skills (from shooting to editing, from storyboarding to motion graphics). Since March 2021, I am also a certified UX Designer.

I consider myself a well-rounded professional, able to confidently navigate various brnches of design and lead multidisciplinary teams to deliver high-quality projects that meet customers and clients' needs.

I'm a huge basketball fan and enjoy spending as much of my free time as possible outdoors. Building things, especially with wood, is another passion of mine. I also enjoy talking about movies, particularly the behind-the-scenes aspect.

Please find examples of my work in the portfolio section below.


./Video Production

From scripting & storyboarding, to shooting & editing, delivering videos that inform and grab audience's attention.

./Web & App Design

From UX & UI to HTML and CSS coding, building a striking site, making your content available to everyone, everywhere.

./Graphic Design

From print to digital, creating visually appealing and memorable artworks while maintaining a strong brand consistency.

./Events

From venue branding to gadgeting, making your experience unique and memorable.

./Branding

From messaging to strategy, from visuals to tone, making sure the personality traits of a company is shared and understood by everyone.

./Project management

From processes to implementation, working collaboratively to deliver the best products.

./Portfolio./


A few examples of my work are listed below. Feel free to  contact me for more information.

Brent Cross Flourishing Index

Storytelling and Data Visualisation

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Brent Cross Flourishing Index

Shaped the look & feel and storytelling aspects of the final report

BrandingStorytellingData VizCopy editing

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Qiddiya City

Ad hoc graphics, template and design delivery operations

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Qiddiya City

Delivered templates, 50+ bespoke graphics and 2000+ report export in Indesign

Design OpsData VisualisationQuality Assurance

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GLA Cultural Resilience

Concept, Design and Delivery of Sustainable Report

COMING SOON

GLA Cultural Resilience

Design and delivery of public facing report for the Greater London Authority and Arts Council to leverage funding towards the cultural sector

Creative directionCopy EditingDesign Ops

COMING SOON

PRI 10y anniversary and Blueprint

Dedicated visual identities, videos and microsites.

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PRI 10y anniversary and Blueprint

Development of dedicated visual identities and creation of videos and microsites.

BrandingVideoUICodingEvents

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PRI Academy

Visual identity and brand refresh

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PRI Academy

Visual identity and brand refresh across various channels and platforms.

BrandingMarketingVideoUXUI

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Fly UX

Full UX process, from esearch to prototypes

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Fly UX case study - online booking

Carried out a complete UX cycle, from user research to prototypes & wireframes.

UXUIResearchPrototyping

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UV4TAN

Design of catalogues, brochures, Points of Sales, rollups

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UV4TAN - Tanning & Beauty products

Design of catalogues, brochures, Points of Sales, rollups and digital marketing.

BrandingMarketingAmbient

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PRI in Person 2022

Visual identity, venue branding, marketing and videos

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PRI in Person 2022

Creation of visual identity, venue branding, videos and marketing activities for the world's biggest responsible investment conference.

BrandingVideoMarketingEvents

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TComms Swiss

Guerrilla marketing actions for Orange, Mercedes, Camel, and more.

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TComms Swiss

Concept creation and management of guerrilla marketing actions for Orange, Mercedes, Camel, and more.

BrandingSketchingMarketingEvents

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Global sustainable initiatives

Development of brand and visual identities.

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Global sustainable initiatives

Development of visual identities for various global sustainable initiatives.

BrandingMarketingVideoUI

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Principles for Responsible Investment

Brand and asset management

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Principles for Responsible Investment

Creation of a centralised assets system, brand guidelines, templates and Design Bible.

Asset ManagementBranding

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Principles for Responsible Investment

New production processes

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Principles for Responsible Investment

Implemented new processes to streamline our internal production and promotion.

Project ManagementBrandingVideo

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Other PRI projects

Videos, Reports, Infographics, digital campaigns

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Other PRI projects

Design of reports, books, infographics, videos, jerseys and more.

BrandinginfographicsVideoMarketing

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